Not sure how new or old this is, but not only am I delighted to see such a prominent atheist writer receive this kind of accolade, I'm doubly impressed that over in England they actually have book awards shows that appear to be televised just like the Golden Globes! Here in the middlebrow U.S. of A., if it ain't goofy teenagers trying to win a bad-singing contest, or C-list celebrities doing ballroom dancing, it ain't gettin' on television. As an avid reader, I feel very much apart from the American mainstream, I can tell you.
Anyway, congrats to the good professor! No, The God Delusion isn't quite the best atheism book ever published. But it certainly is the most accessible, giving readers who've never been exposed to the views of nonbelief a decent "Atheism 101" overview. And its prominence as a major worldwide bestseller means that Dawkins' goal of "consciousness raising" was a roaring success. Now I'm ready for the next wave of atheist books to flood the bestseller lists in its wake.