Benny's just bought God a new Gulfstream jet, and he wants his flock of dupes to pay for it. Ay-mayzing. Check the transparently manipulative language in the sales pitch here and boggle that anyone's brain could be so calcified as to buy it.
...Now we must pay the remainder of the down payment, and I am asking the Lord Jesus to speak to 6,000 of my precious partners to sow a seed of $1,000 in the next ninety days. And I am praying, even as I write this letter, that you will be one of them!
I know that as you obey the Lord, He will open heaven wide and cause a mighty harvest of blessings to descend upon your life and all that you do!
Take special note of the phrasing, "I know that as you obey the Lord..." This bit of smarm is very much in keeping with the language of something called NLP, or neuro-linguistic programming, which is all about how to phrase sales pitches to rubes using careful turns of phrase that make them think they're doing something other than what you're really trying to get them to do (buy your product, have sex with you), and that the decision to do it is their idea, that they arrived at all on their own because it was really the only sensible thing to do, and why would they even consider not doing it? He wants his "precious" partners — the ones who are already forking over loads of cash they can probably barely spare in the first place, so that Benny can live it up in places like this — to "sow a seed" of six million dollars for his fancy jet, and he's equating doing this with "obeying the Lord". Confronted with meretriciousness and hubris of this degree, I don't know whether to tip my hat in grudging respect, or buy an ad banner on the Al Jazeera website seeking shoe bombers.
That last bit was a joke.